Finding Your Customers DVD

Finding Your Customers DVD
  • Item #: 9373

Building a loyal customer base is vital to the success of any new business—but competing for attention in a world bombarded with advertising may be a young company’s most daunting challenge.

Packed with advice from experienced entrepreneurs, this video highlights smart ways to generate recognition for a start-up business and drive traffic to it. Viewers learn the necessity of researching a competitor’s advertising tactics, developing a marketing plan, and testing various promotional strategies.

Topics include the need for targeted messaging that connects with the customer base; effective Web site building and development; networking through involvement in the community; the idea of business referral or liaising with other firms that aren’t direct competitors; and smaller-scale advertising based on repetition as an alternative to more splashy and expensive methods. . ©2011 25 minutes.

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Price $99.95